Hey, I'm Rory! So, you're curious about me? Totally cool!

Let me share a bit about myself. I'm just your average guy, originally from the Co. Clare on Ireland's west coast. Now, I'm based in Dubai and always on the move, exploring different corners of the world. I'm a proud dad, and my mission in life is all about helping people transform themselves for the better.

For the past ten years, I've been diving deep into the world of fitness. These days, my misson involves coaching people from all walks of life to unlock their full potential—not just physically, but mentally and emotionally too. Whether it's working with high-level athletes or regular folks juggling work and family, I'm here for it all.

Here's a snapshot of my journey so far:

  • I've owned and run three gyms, creating welcoming spaces for everyone to get fit.

  • Managed two CrossFit spots, fostering communities of strength and support.

  • Held roles in strength and conditioning at both professional and international levels.

  • Spent countless hours guiding individuals thorough personal training and elite sports coaching.

  • Got certified as a personal trainer by BSC & Reps Ireland, and more.

Sure, I've got a bunch of certificates under my belt, but what really matters to me are the stories and trust of my clients. Their belief in me speaks volumes, and that's what keeps me going every day.